Understanding audiences and their behaviours and attitudes is essential to delivering successful marketing communications.
We commit significant investment and resources into gaining those insights using a vast range of research tools, studies and overall learnings from other markets.
Here at oOh! we pride ourselves on helping you achieve the best Return On Investment. To do this we partnered up with Neuro Insights to identify the right components for the most effective creative. As consumers, we like to think we are rational however our emotive side is much stronger and this is really what drives us to purchase and build brand loyalty. By understanding the emotive elements in the brain, we can produce a creative platform that works across all media.
With access to 176,000 students across New Zealand through our oOh! Study network we can cater to the needs of those otherwise generally hard to target Gen Z youths. But knowing this wasn’t enough because we needed to find out how we could reach the right students with the right content. So, oOh! decided to deep dive into the world of GenZs to connect with them further and bring you the right solution.
Delivering a successful campaign by creating an optimised solution is something we are passionate about here at oOh! and what better time to do this than Summer. With the help of an independent NZ research company we interviewed over 300 New Zealanders to get some new and improved findings around shopping behaviours and attitudinals especially during Christmas and Summer.