New Zealand; This week, oOh! Studio and Subway® have taken sandwiches to the streets by creating huge ‘subs’ for Subway’s latest Autumn campaign. Utilising some of oOh!’s largest ad formats in Auckland, Wellington and Christchurch, the team wanted to communicate the ‘size’ of sandwiches, whilst showcasing the array of delicious, fresh ingredients that Subway® has to offer.
oOh! Studio concepted the idea proposing a takeover site in three main metropolitans, including a takeover of the longest bus shelter in New Zealand, located in Papanui, Christchurch. Subway® is also the first advertiser to wrap the full structure, with approximately 85 square metres of creative ad space dedicated to this campaign.
Since adding the Symonds St Hub in Auckland’s CBD to the oOh! Studio portfolio, Subway® is the first advertiser to take over the two large shelters that make up the Hub on Symonds Street. Subway® is also the first advertiser to wrap the Wellington Underpass walls, linking 8x existing poster panels with the wall spaces between them to create large creative canvases on either side of the walkway.
It’s been awesome to be able to bring Subway’s impactful campaign to life at Street level. Although these three sites all have different layouts, the teams have worked seamlessly to ensure each execution would be rolled out effectively to create the larger-than-life sub imagery, communicating the key messaging of capturing the ‘size’ and quality of the product, each with their own spin coming to life.Ben Gibb, oOh!media Head of Sales
The three sites will be live from 28 Feb 2022 – 15 May 2022 in main metropolitans including Auckland, Wellington and Christchurch.