Australia’s largest Away-from-Home advertising company, oOh! Media, has entered a joint partnership with Qantas to deliver advertising and marketing solutions in key domestic Qantas Club and Business Lounges around Australia.
This expands on the relationship the two companies enjoy, which saw oOh! invest significantly to deliver world-class digital advertising within the Qantas domestic terminals in Australia .
Under the new partnership agreement, oOh! has been awarded the contract to deliver marketers with a range of opportunities to engage with some of Qantas’s most valuable customers in the Club and Business Lounge environment that sees over 9 million visitations each year.
From April, oOh! Fly will offer promotional opportunities including experiential zones with tasting and pop-up bars in lounges, car promotional zones in lounge entrances, placement of products and brochures within the lounges, Wi-Fi sponsorship and window decals.
CEO of oOh!, Brendon Cook, said the opportunity to expand the partnership with Qantas was an exciting development for the two companies and opened up a range of opportunities for marketers whilst delivering an enhanced experience for its members.
“Our appointment recognises oOh!’s position as one of the largest providers and leaders in airport advertising and allows marketers even greater accessibility to influence the growing Qantas audience,” Mr Cook said.
“We look forward to continuing to work closely with Qantas in building up the existing products and innovating new opportunities within the Qantas Lounges. The lounges provide a unique prospect for marketers to create deeper engagement and connect with members of the Qantas Clubs and Business lounges.
“The Qantas lounge members are an important audience for many, particularly premium brands, Knowing that the average time spent in the lounge is 40 minutes adds to our ability to provide clients with more ways to connect with consumers along their journey.”
Qantas Head of Digital and Entertainment, Jo Boundy, said oOh! demonstrated it could deliver a unique customer proposition within the club and lounge spaces.
“Qantas offers unique and highly valuable advertising opportunities through its airport terminals and lounges across Australia. oOh! Media has put forward innovative ways to ensure these opportunities continue to be effective for our clients and at the same time appealing to our customers, particularly those travelling on a regular basis.”