oOh!media today announced the lights have been switched on for New Zealand’s first large format full-motion digital retail advertising sign in Auckland’s newest, high quality retail destination, NorthWest Shopping Centre.

The full-motion double-sided EVOKE sign, dominates the centre court of the new shopping centre in West Auckland and is capable of displaying six advertisers in a continuous loop of seven seconds each.

Adam McGregor, General Manager of oOh! New Zealand said, “The full-motion digital sign sets a new benchmark for the future of Out of Home and retail advertising in this country and expands our market leading retail and digital signage network.”

“We are very excited to showcase world-leading digital technology in Aotearoa that is proven to deliver real engagement for clients in walk-by and stand-by environments like shopping centres

“In addition to displaying full motion adapted TVC creative, the massive EVOKE sign has the capabilities to allow advertisers to display advertising that is triggered by time, day, weather and other feeds to make it even more relevant to shoppers.

“We are currently in the process of transforming retail media in New Zealand and have committed over $3 million  to introduce new digital formats, upgrade existing inventory, and increase  our reach,” Mr McGregor said.

“NorthWest Shopping Centre is transforming Auckland’s fast-growing North West region and we want to match that excitement by offering the latest in cutting-edge digital advertising.”

Located at the intersection of the North Western and Upper Harbour Motorways, NorthWest Shopping Centre forms the heart of a new regional town projected to attract shoppers from a trade area of some 220,000 people, including 65,000 residents within the primary catchment.

The initial six New Zealand advertisers on the EVOKE sign are Elizabeth Arden, TSB Bank, Vodafone, Eclipse Mints, Pandora and Hannahs.

oOh! plans to introduce an additional four EVOKE signs by the end of the year, with three more signs scheduled for 2016.

oOh! is the leading provider of retail media solutions in New Zealand with a network spanning nearly three quarters of the country’s main shopping centres impacting nearly six million shopping visits a fortnight.

Download the full press release