Australia’s largest curved, audible, fully animated digital ceiling panel which spans the length of a cricket pitch has been delivered as part of the new out of home media offering being rolled out under AMP Capital’s $440 million redevelopment of its landmark Macquarie Centre.

The innovative full motion digital ceiling screen ensures advertisers messages are seen and heard from the busiest point within the redeveloped Macquarie Centre – the travelator approaching the new Fresh Food Market that features an expansive range of food and specialty retailers.

CEO of oOh! Media Brendon Cook said the 21m long and three metre wide screen promises to transform advertisers’ ability to use animated visual and sound to connect with, and influence, over two million shoppers that visit the centre each month.

“AMP Capital’s Macquarie Centre set out to provide a shopping experience that engages shoppers like never before and this development sets the scene for what will become Sydney’s shopping destination.” Mr Cook said.

“The overhead digital screen is fully animated, so television footage can be adapted and used with audio to create a huge impact with shoppers.

“Dettol’s latest campaign gives the effect of a child walking on the ceiling above. Visually it’s a spectacular experience for shoppers – not unlike being at an aquarium with a glass ceiling.”

oOh! was awarded the advertising contract for Macquarie Centre in May 2014, giving it exclusive access to all in-centre ad signage, casual mall leasing, as well as the exterior digital signage.

Mr Cook said: “Macquarie Centre is a very special opportunity because its redevelopment is expected to draw shoppers from all over Sydney, while already being situated in an affluent catchment area where household incomes are 15.8% above the Sydney metro area.”

Upon completion in mid-October, Macquarie Centre will be the largest shopping destination in NSW, and will include additional full motion, high impact screens. By 2021 Macquarie Centre is expected to unleash over $6 billion in retail spending.
This state of the art full animation digital ceiling screen adds another pillar in oOh!’s market leading digital and retail credentials, which also includes:

  • A digital network for Melbourne’s newest and most prestigious retail environment, the Emporium, which includes Australia’s largest external full animation digital panel as well as full motion digital screens in Chadstone, Chatswood Chase and Brisbane Myer centre
  • A digital signage and content solution, Qview, at Qantas domestic terminals member lounges around Australia, which enables oOh! to deliver relevant news, sport, weather and bespoke content across a digital screen network as well as to customer’s own devices;
  • Hijacked, Australia’s first integrated online and digital out-of-home content platform, targeting the tertiary education sector with 100 digital sites across more than 50 universities across the country.


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