A great way to reach this prime youth market as they learn.
- Students spend nearly 17.5 hours a week on campus
- Students are twice as likely to be open to brand trial and new products
- Nearly half of these students claim that OOH formats capture their attention
- 50% of students can recall OOH advertising
- 83% actively enter competitions
- 75% find funny ads connect with them most
- 96% of students own a smartphone
- 57% spend a majority of their on campus during O-Week
- 83% find themselves on one or more social media platforms on a regular basis
- The study audience is growing at 6% per annum
Source: GeNZ 2016 survey | Toluna study 2010
Study Category research, Toluna for oOh! 2010 | Eye Tracking study, Access Testing for oOh! 2008 2012
