Nielsen Consumer & Media View (CMI) is a leading syndicated multi-media database that is collected from a large and nationally representative sample of over 15,000 New Zealanders aged 10+.
Nielsen CMI tracks media consumption, attitudes, lifestyle choices, brand perceptions and shopping habit of target audiences. Nielsen CMI also reports visitation to key Out of Home environments and engagement with Out of Home formats.
Based on a rolling 12-month online survey, the collected data is then weighed to the total population using Statistics New Zealand estimates, resulting in statistically reliable results.
oOh! uses Nielsen CMI to provide in-depth profiling and understanding of target audiences to determine the most the effective Out Of Home solution to achieve client campaign objectives.