CRAFT (Connected Reach and Frequency Targeting) is oOh!’s proprietary Retail regional reach and frequency tool developed in conjunction with The Demographer’s Workshop.

As MOVE’s coverage is limited to 5 capital cities, CRAFT was developed to measure oOh!’s regional retail inventory and act as a planning tool for both metro and regional Australia.
CRAFT provides in depth reach and frequency model each, frequency and contacts score for individual or groups of regional centres.

CRAFT compliments MOVE providing clients with a national view of their campaign reach.