Geotribes Explorer is a powerful and advanced mapping and audience measurement tool which allows us to profile, segment and target audiences in terms of where they live and link this back to our inventory and client locations.

Developed using New Zealand’s census data in conjunction with RDA Research’s GeoTribes, which include 15 person-level segments based on their lifecycle stage, and GeoSMART segmentation, which is based on geodemographics of upto 30 NZ segments; this tool forms a robust platform that can highlight highly targeted audiences.