Developed by the Demographers Workshop for oOh! media, CRAFT (Connected Reach and Frequency Targeting) is an audience measurement and audience profiling tool for Retail media
- Provides Reach and frequency for NZ Retail campaigns
- Proves that oOh! NZ can reach over 70% of the population
- Can rank metro and regional Retail centres to identify the best combination of high reaching, highly targeted centres for your campaign.
- Can provide the reach for both proximity as well as broadcast buys in our retail centres across the country