Developed by the Demographers Workshop for oOh! media, CRAFT (Connected Reach and Frequency Targeting) is an audience measurement and audience profiling tool for Retail media

  • Provides Reach and frequency for NZ Retail campaigns
  • Proves that oOh! NZ can reach over 70% of the population
  • Can rank metro and regional Retail centres to identify the best combination of high reaching, highly targeted centres for your campaign.
  • Can provide the reach for both proximity as well as broadcast buys in our retail centres across the country