oOh!media is today calling on the Kiwi marketing and media industry to vote for this year’s most innovative Out of Home campaigns, as the company’s awards program marks its second edition.


People have from now until the close of voting on Wednesday 9 December to recognise campaigns that highlighted the unmissable creative opportunities enabled by the oOh! network and delivered great results for brands.


The winner will be announced on Monday 14 December.


A select group of 10 finalists have already been chosen from an impressive array of campaigns: Swisse Women’s Multi; Spark at Quay Hub; Get it on Neon; Countdown Grower Fresh; McDonald’s El Maco; The Electoral Commission’s 2020 voting drive; ‘The Invisible Man’ by Universal Pictures; 2degrees’ It Makes Scents; Sony Pictures’ ‘Little Women’; and Vodafone’s Endless Data.


The winning campaign will be the one that receives the most votes, and will take home NZ$10,000 worth of media spend. There is also an Apple Watch SE prize up for grabs for a lucky voter, to be selected via a random draw.


Nick Vile, oOh!media New Zealand’s General Manager, said the Innovation Awards recognised campaigns that stood out from the crowd during a challenging year.


“Despite the circumstances, creativity has continued to shine in Out of Home across the country,” he said.


“Advertisers have been getting out there and putting their best creative feet forward, really maximizing the impact of oOh!’s Street Furniture and Retail assets for a wide range of their clients. We’re very proud of these efforts and want all involved – from planning and booking to creative execution – to be recognized accordingly. It’s certainly been impressive, and we wish everyone all the best as the voting begins.”

Campaign Credits

Advertiser: Countdown
Campaign: Growers Fresh
oOh! Format: Street – Special Bui
Media Agency: Stanley Street
Creative Agency: M&C SAATCHI


Advertiser: Electoral Commission
Campaign: 2020 Election Drive
oOh! Format: Street – Digital Location Target
Media Agency: FCB
Creative Agency: FCB


Advertiser: McDonald’s
Campaign: El Maco
oOh! Format: Street – Sound Panel
Media Agency: OMD
Creative Agency: DDB


Advertiser: Neon
Campaign: Neon/light box integrations ‘Get it on Neon’
oOh! Format: Street – Special Build
Media Agency: OMD
Creative Agency: DDB


Advertiser: Sony Pictures
Campaign: Little Women
oOh! Format: Retail – Special Build
Media Agency: PHD
Creative Agency: Sciascia

Advertiser: Spark
Campaign: Kupu
oOh! Format: Quay Hub
Media Agency: PHD
Creative Agency: Colenso


Advertiser: Swisse Wellness
Campaign: Retail
oOh! Format: Retail – Special Build
Media Agency: Rocket
Creative Agency: Noisy Beast


Advertiser: Universal Pictures
Campaign: Invisible Man
oOh! Format: Street – Translucent Panels
Media Agency: MediaCom
Creative Agency: n/a


Advertiser: Vodafone
Campaign: Endless Data
oOh! Format: Street – Special Build, Scale
Media Agency: Wavemaker
Creative Agency: DDB


Advertiser: 2 Degrees
Campaign: Broadband – It Makes Scents oOh!
Format: Street – Scented panels
Media Agency: Ikon
Creative Agency: TBWA