This Mother’s Day, oOh!media is celebrating our mums by giving them a chance to win NZD $1,000 shopping spree. Kiwi kids across the country can upload their drawings in honour of their mums to go in to the draw to win the prize. Images of the drawings will go live on oOh!’s Street Live digital advertising panels across the country.
oOh!’s unrivalled scale and visibility means that mum can be celebrated across thousands of locations key areas such as retail precincts and shopping malls. oOh!’s Behavioural Targeting team found that Kiwi cardholders made 116 million transactions in May 2020, up 118% from 2019. oOh!’s research and insights also revealed that the top three shopping trends for Mother’s Day gifts is flowers at 29%, chocolates at 23% and clothing at 10%.
oOh!’s General Manager Nick Vile said about the campaign,
“Mother’s Day for Kiwis is going to be truly special this year as for many of us, 2020 meant that we couldn’t spend it with our loved ones. “
“Consumers will be spoiling their loved ones more so than ever. This competition is just our way of saying, ‘Thanks, Mum,’ and encouraging other kiwis to do the same.”