oOh! will be providing Out of Home media space for the campaign, to support Voices of Hope’s messaging providing empowering words of hope and positivity in this uncertain time.
Loneliness is a challenge that can have a significant impact on someone’s mental health and well-being. Voices of Hope wanted to support those who may be feeling down or isolated by raising awareness around loneliness and how this has skyrocketed due to the global pandemic.
The Unite Against Loneliness campaign will be asking members of the public to take a photo of themselves holding up a sign with a message of hope written on it. The image will then be uploaded into a template and pushed across the oOh! network including digital bus stop screens and within retail centres around Aotearoa.
Nick Vile, General Manager of oOh!media NZ says: “oOh! is proud to, once again, be supporting Voice of Hope this time with the Unite Against Loneliness campaign. Loneliness and isolation is something I think we’ve all felt in some way this year, and we are just so happy that we are able to provide our CBD and suburban network to support the Voices of Hope quest to amplify positive messages and encourage people to be kind and share the love”
Co-founder Genevieve Mora says: “To have the support from organisations such as oOh! is so wonderful. For organisations such as this to come on board and show up for mental health is incredible and we know it’ll definitely have a positive impact on many peoples’ lives.”