oOh!media today announced it will upgrade its Study network with the further digitisation of its inventory at two leading universities, after securing long-term contract renewals with both the University of Sydney (USYD) and the University of Western Australia (UWA).
This is the continuation of the growth plans for the Study network which has trebled in size since it was added to oOh!’s offering in late 2012 offering brands a deep connection into the heart of Australia’s tertiary student market, the intelligent youth sector.
Under the agreements, oOh! will install new slimline screens as part of UWA’s own $80m investment into campus refurbishments which are due for completion in 2020 with oOh! also set to convert all USYD classic panels to digital formats.
Adam Cadwallader, Group Director of Locate by oOh! said the new agreement with these two Australian University giants continues our ability to deliver relevant and state of the art media solutions which has proven to deliver results for clients like Contiki, Office Works and NAB.
“The Study network has now trebled to more than 100 campuses since 2012 and now comprises of a unique offering made up of digital and classic panels strategically located in high dwell areas including student lounges, cafeteria’s and student unions in most campuses across Australia.
“In addition, oOh!’s Study portfolio also gives clients that ability to engage further with students on campus with experiential opportunities as well as native content on the Study network and online via UniJunkee.com.au.
“UniJunkee.com is a bold, inclusive and confident news source providing intelligent and boundary-pushing conversations about politics, lifestyle, campus activity and job seeking.”
“We know that students spend 17 hours per week on campus, and 5.5 hours within the student hubs and common areas, so if advertisers want to target students, Locate by oOh! can reach them like no other medium.”
Alistair Cowie, Sales, Marketing and Infrastructure Director for the University of Sydney Union (USU) said: “Not only are the new digital signs in keeping with the significant works that the USU has undertaken, the displays also allow us to communicate with students en masse.”
Mr Cadwallader added: “oOh! prides itself on offering up to date and relevant information and news to students, connecting them with relevant brands and pertinent products.
“This is evidenced by the fact we provide and continue to develop Uni.Junkee.com, Australia’s first integrated online and digital Out Of Home content platform that showcases emerging journalism, photography and video, speaking to students in relevant and engaging tones with this content displayed on our displays, online and social.
Download the press release here.