oOh!media has extended its network reach for New Zealand advertisers to engage audiences with, following the integration of Adshel’s 1,600 street furniture assets into the business.
The announcement comes as the company re-brands the Adshel assets to oOh!.
The company is now the leading Out of Home company is the country, offering almost 7,000 touchpoints to enable advertisers to become truly Unmissable on the path to purchase and reach their audiences as they live their daily lives.
oOh!’s increased reach is unmatched by any other media outlet in the country through its diverse products including the added Street Furniture portfolio to the oOh! brand.
oOh! Chief Executive Brendon Cook said with the integration and re-brand of Adshel to oOh! in New Zealand, the focus was now on demonstrating the powerful proposition it offered advertisers to engage with and influence audience behaviour.
“Our long-term strategy is to offer a diverse portfolio of media and advertising opportunities to reach the right audiences, at the right time, with contextually relevant creative,” Mr Cook said.
oOh! General Manager of New Zealand Nick Vile said the additional products, environments and audiences as a result of the integration builds upon oOh!’s proposition that advertisers using its medium are Unmissable to their audiences.
“The additional assets means we are able to help brands reach and engage with audiences when they are out and about, commuting, shopping or studying,” Mr Vile said.
“This is underpinned by audience insights and data for a media that has been proven to be one of the top performers when it comes to driving a positive return on investment.
“We are now well placed to accelerate our growth, by showing advertisers the value we provide to brands and how our assets can help build their brands.”
Download the press release here.