Sustainability is top of mind this week as oOh!media NZ helps bring the release of adidas Stan Smith show to life with a custom built, eco-friendly shelter.



The high impact Superama Special Build shelter celebrates the release of the revised Stan Smith adidas sneaker through a full take-over of the site. The unique special build process involved replacing the four light panels with pavement to ceiling living foliage creating multiple living walls. The shelter take-over gives adidas 100% share of voice through the custom oOh! Superama wrap.

The sustainability conscious values of this campaign align with our focus moving forward – a perfect partnership.

Ben Gibb

By 2050, there will be more plastic in the oceans than fish, now is the time to create change. adidas has taken their sustainability principles above the line ensuring that all OOH materials have been created from completely sustainable and green materials.

oOh! Head of Sales Ben Gibb said about the campaign, “We haven’t done anything like this to this scale before, so it was really exciting to see it come to life with adidas utilising the creative potential of oOh! Studio’s Special Builds. As well the sustainability conscious values of this campaign align with our focus moving forward – a perfect partnership.”

Marking the beginning of a new journey for Stan Smith, adidas Originals has committed one of its longest standing and most successful silhouettes to creating a more sustainable future. A new touchstone in the brand’s journey to help End Plastic Waste, the new Sustainable Stan Smith utilises 17 plastic bottles in each pair of shoes, with no compromise to the iconic look.

oOh!media offer a wide range of creative out-of-home build projects from 3D Special Builds and AR-led shelter takeovers through oOh!’s Studio department.

Creative agency: iD Collective
Media agency: MediaCom Australia