oOh!media is helping advertisers to tap into the mood of the nation as Americas Cup fever reaches peak level this week around the country.
Emirates Team New Zealand supporters McDonald’s,
Noel Leeming, Luxottica and Z Energy have been able to amplify their support
for ETNZ thanks
i to the innovative capabilities and broad
reaching coverage of oOhmedia’s Street Live network;
capturing audiences in proximity to the cup villages, Auckland’s outer suburbs
and then right across the country.
McDonald’s latest campaign ‘Support our guys, Say It With Fries’ allows ETNZ fans to submit their messages of support through a custom-built website and have the messages relayed on oOh!media Street Live digital panels within 15 minutes, ensuring support is being broadcast across the country for all to see. The message of support is spelt out in fries (or ‘al-fry-bet’ letters, if you will).
The oOh! digital panels have given our Macca’s Emirates Team New Zealand fans a voice, and the ability to share their support no matter where they are in the country.Luke Rive – Director of Marketing, McDonald’s
oOh!media’s Head of Sales Ben Gibb said; “This is a great example of a campaign using our dynamic capabilities and further demonstrates how advertisers can tap in to our smarts to amplify the support of the whole country for ETNZ. It’s a great example of DOOH’s ability to communicate user generated content quickly and with oOh!’s network we can bring the Americas Cup right into your suburb.”
Allowing advertisers to connect with a broadcast audience has been important to help amplify the hype of the Americas Cup at a national level, not everyone can get out on the water or down to the Cup Village so the ooh! media network provides that opportunity to bring the hype of the event to the Streets, at scale.
As explained by Luke Rive, Director of Marketing for McDonalds, “The oOh! digital panels have given our Macca’s Emirates Team New Zealand fans a voice, and the ability to share their support no matter where they are in the country. oOh! has provided a truly dynamic element to the campaign.”
Creative credit: DDB
Media Agency: OMD