Nestle Purina’s ‘Pawfect Match’ interactive campaign provided audiences with a unique experience across oOh!’s Retail platform, allowing them to match with their perfect pet that was up for adoption. The campaign was executed across oOh!’s Excite panels and extended across the Shopalive network throughout major retail centres, creating a fully interactive multi-touch experience complete with audio features. Consumers could match with their pet, based on their home environment, lifestyle traits and personality. On the final screen they also had the option to take a photo with their perfect pet and send it to themselves either via email or text.