Lipton Ice Tea’s ‘Taste the Brightside’ campaign gives hot and thirsty shoppers and students a refreshing spray of water mist when they hit a button on selected oOh!
UniLites and ShopaLite in New Zealand.

oOh!’s CEO, Brendon Cook, said the ads truly grab shopper and students’ attention, who with a quick press of the button, can feel refreshed just as they would by having a Lipton Ice tea, influencing them on their path to purchase.