oOh!media has rolled out 16 new retail panels at Coastlands shopping centre in Wellington, New Zealand, as part of a long-term agreement with New Zealand’s leading commercial real estate company Colliers International for advertising rights to its centres.
The agreement, which further expands oOh!’s fast-growing full motion digital and classic retail network in key New Zealand locations, also includes retail advertising for Westcity Waitakere, The Boundary (formerly Waitakere Mega Centre), The Hub Hornby and Bethlehem shopping centres.
The addition of Coastlands and the other Colliers properties to oOh!’s portfolio significantly increases the audience it now delivers to advertisers, reaching more than 1.6 million unique shoppers across New Zealand each fortnight.
oOh!’s General Manager of New Zealand, Adam McGregor, said the contract win with Colliers illustrated oOh!’s continued commitment to increasing the quality and spread of advanced retail media solutions across New Zealand.
“By adding Coastlands and the other Colliers managed properties to our portfolio, we have increased the diversity of our audience and our CRAFT audience measurement system now shows that we reach more than 70 per cent of the population of the regions we now operate in.
“We are delighted to be continuing a positive long-term relationship with Colliers, which manages the largest portfolio of independently owned retail properties in New Zealand with a combined retail turnover of more than $1.5 billion,” Mr McGregor said.
“In particular, we are delighted to secure signage rights at the Coastlands shopping centre, the largest and only shopping centre in Wellington with two supermarkets.
“Coastlands is the first shopping centre to have retail signage in this broader Wellington area on the Kapiti Coast, ranking third in foot traffic for the region.
“This is important for advertisers, given a market report for the Kapiti Council estimates the construction of the Kapiti Expressway will see spending in the region soar by over a third.
The Coastland shopping centre deal includes five ShopaLite panels and ten ShopaLive screens, as well as a large format digital EVOKE panel.
“No other Out Of Home company can deliver a national retail audience in New Zealand like oOh!, retail as a medium can deliver mass reach to people in shopping centres and provide engagement with brands on the path to purchase,” Mr McGregor said.
“The full motion capabilities of oOh! provide real impact and grab the attention of people in a consideration mindset, offering a unique communication opportunity for advertisers on a National scale.”
As the country’s leading retail Out Of Home specialist, oOh! New Zealand has been rapidly expanding its retail portfolio, growing its number of centres by more than 50 percent since the beginning of 2015.
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