360° images, tap and go payment technology, nationally connected games and avatars that mimic movements of shoppers are among some of the innovative concepts presented by New Zealand’s advertising community to vie for the opportunity to win a $100,000 oOh!media EXCITE campaign.
The challenge – launched to coincide with the media company’s expansion of its fully interactive EXCITE digital retail panels to cover key markets Auckland, Wellington, Christchurch, Hamilton and Palmerston North – received 36 creative executions for sectors spanning not-for-profit, FMCG, Entertainment, Finance and Automotive.
General Manager of oOh! New Zealand Adam McGregor said the number and quality of the entries received clearly demonstrated “just how creative the Kiwi advertising industry is.”
“They all show a clear understanding of how the EXCITE Panels, which are packed with a wide range of technology features spanning from interactive multi-touch screens through to gesture control, can not only build strong brand engagement at the time of interaction but continue through to the online and social environments,” Mr McGregor said.
“They have certainly presented our judging panel with a challenge to determine the one execution that best utilises EXCITE panels in an innovative way to generate powerful attention and customer buy-in.
“From my perspective many of the entries received could put NZ OOH on the map through something truly engaging and unmissable.”
The Judging panel is chaired by the General Manager of OMANZ, Derek Lindsey, with other judges including Nigel Corbett, Head of Media and Communications for the most innovative company in the country WETA Workshop, the CEO and Founder of The Avalon Group, Ryf Quail, and oOh!’s CMO, Michaela Chan.
Judging is set to commence in the next week, with the winner of the free campaign, valued at up to $100,000, to be announced in November.
Judges will base their winning criteria on the most creative use of the EXCITE panel and how it integrates with oOh!’s wider leading Retail screen offerings which also includes Digital ShopaLives, classic ShopaLites and EVOKE large format panels.
For more information:
Peter Laidlaw or John Hanrahan, Lighthouse Communications Group on 02 8262 8999
Download the full press release.